Question

Tracy's is a chain of hair dressing salons for women. They use the television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers. Tracy's believes in ________.

1) internal marketing
2) integrated marketing
3) socially responsible marketing
4) global marketing
5) relationship marketing

Answer 1

Tracy's hairdressing salons use integrated marketing to maintain a consistent message across all advertising mediums.

Step-by-step explanation:

Tracy's chain of hairdressing salons implements a strategy that ensures all advertising channels convey a consistent brand message to their target audience. This approach is known as integrated marketing. It is vital in building a strong, unified brand image. Through integrated marketing, Tracy's can effectively communicate with their customers, regardless of the advertising medium. This strategy aligns with the ideas noted by Naomi Klein in her text 'No Logo', which discusses synergy in advertising practices and the consistency of messaging across various platforms.