Final answer:
The segments which a marketer identifies as presenting the greatest opportunity during market segmentation analysis are known as target markets. Target markets are those groups of potential or existing customers that a business aims to reach with its products or services.
Thus, the correct option is 1.
Step-by-step explanation:
During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are referred to as target markets.
Market segmentation allows marketers to create subsets of a market based on various factors like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the audience.
A target market refers to a group of potential customers to whom a company wants to sell its products and services. This group also includes existing customers to whom the company wants to market new products. Identifying target markets helps organizations optimize their marketing resources, for example, by tailoring advertising campaigns to reach the most receptive audience segment.
The term capital markets refers to financial markets where long-term debt or equity-backed securities are bought and sold. Whereas demographic markets are segments of a population within a market, categorized by age, gender, income, etc., which marketers use to refine their target markets. T
ertiary markets involve services, and developing markets refer to the markets within economies that are in the process of industrialization.
Therefore, the correct option is 1) target markets