Final answer:
The 'Malaysia, Truly Asia' ad campaign is an example of place marketing that promoted Malaysia's landscape and multicultural society to attract tourists.
Step-by-step explanation:
The 'Malaysia, Truly Asia' ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of place marketing. Place marketing is a type of marketing that focuses on promoting a specific location as a desirable destination for tourism or investment. In this case, Malaysia used its diverse landscape and multicultural society as selling points to attract tourists from around the world.