Final answer:
A mass media campaign is typically money-intensive and is often used for statewide campaigns, while a grassroots campaign is more common at a local level and relies on community engagement. Both strategies require an organized and dedicated campaign team to effectively reach potential voters.
Step-by-step explanation:
Match the type of campaign with the campaign characteristics that describe it. We'll differentiate between a mass media campaign and a grassroots campaign.
- Money-intensive — This characteristic typically aligns with a mass media campaign, which requires significant funding for advertisements on television, radio, billboards, and online platforms.
- Statewide campaign — A statewide campaign can be executed as both a mass media and grassroots campaign, but because of its broad reach, it is often more associated with a mass media campaign.
- Local campaign — A local campaign is suggestive of grassroots efforts where the community and local organizations play a key role in the candidate's visibility and messaging.
- Organizationally driven — While any campaign requires organization, this term is more reflective of a structured approach typical of mass media campaigns where a campaign team meticulously plans and deploys various strategies.
When campaign managers devise strategies to reach voters efficiently, they consider various demographic information and tailor their tactics accordingly. The campaign team is responsible for implementing an organized approach, which is crucial for both mass media and grassroots efforts.