Final answer:
When marketers introduce an innovative product or idea, they act as agents of change. Marketers play a crucial role in driving and embracing change by developing and promoting new products and ideas.
Step-by-step explanation:
True
When marketers introduce an innovative product or idea, they act as agents of change. Marketers play a crucial role in driving and embracing change. They develop and promote new products and ideas that have the potential to transform industries and society as a whole. For example, the introduction of smartphones revolutionized how people communicate and access information, and this change was driven by the marketing efforts of companies like Apple and Samsung.
By creating awareness, generating demand, and convincing consumers to adopt new products and ideas, marketers foster innovation and progress in the business world. They challenge existing norms and practices, pushing for advancements that improve people's lives and benefit the economy.