Question

Product planners think of products on three levels. Which of the following correctly identifies the three levels?

A. The branding, the packaging, and the core customer value
B. The branding, the quality level, and the design
C. The core customer value, the actual product, and the quality level
D. The core customer value, the actual product, and the augmented product
E. The core customer value, the actual product, and the product's position

Answer 1

The three levels of products that product planners consider are the core customer value, the actual product, and the augmented product.

Step-by-step explanation:

The correct answer is D. The three levels of products that product planners consider are:

1. The core customer value, which refers to the basic benefits or problem-solving capabilities that the product provides to the customer.
2. The actual product, which includes the physical attributes, design, features, quality, and packaging of the product.
3. The augmented product, which includes additional services, warranties, guarantees, and other intangible aspects that enhance the value of the product.