Final answer:
Psychographic segmentation categorizes consumers based on their personality traits, lifestyle, values, interests, and attitudes, and is the segmentation strategy used when marketers target segments such as sports fans, do-it-yourselfers, commuters, and wine enthusiasts.
Step-by-step explanation:
When marketers target segments such as sports fans, do-it-yourselfers, commuters, and wine enthusiasts, they are using Psychographic segmentation. Psychographic segmentation categorizes consumers based on their personality traits, lifestyle, values, interests, and attitudes. Marketers use this segmentation strategy to understand their target audience's motivations, preferences, and behaviors, allowing them to tailor their marketing efforts accordingly.