Question

What is the best way for a sales associate to demonstrate a product's features to customers?

1) By providing a detailed explanation of each feature
2) By allowing customers to try out the product themselves
3) By showing videos or demonstrations of the product in action
4) By giving customers a brochure or pamphlet with information about the product

Answer 1

The best way for a sales associate to demonstrate a product's features to customers (2) By allowing customers to try out the product themselves

Step-by-step explanation:

The best way for a sales associate to demonstrate a product's features to customers includes a combination of techniques: providing a detailed explanation, allowing customers to try out the product themselves, showing videos or demonstrations, and giving customers a brochure with information about the product.

Since customers are often faced with imperfect information, a hands-on experience can help reassure them about the product's quality and suitability.

Additionally, sales associates can highlight differentiated products by focusing on their unique physical aspects, intangible benefits, and overall perceptions to set them apart from competitors.