Final answer:
Retail employees use product and service knowledge to assist customers in locating products, provide general information to answer customer questions, and offer extensive information about products and services, which collectively improve customer service and efficiency in a retail setting.
The correct option is 1.
Step-by-step explanation:
Retail employees use product and service knowledge to perform various tasks essential for providing good customer service. This includes helping customers locate products inside the store, representing the product knowledge aspect. Ensuring that customers have a smooth shopping experience contributes to the efficiency of service.
Understanding the store layout, such as knowing where dairy, meats, produce, bread, and cereals are located, helps employees assist customers in locating products within the store.
Moreover, employees often provide general information to answer customer questions, ranging from simple queries about a product's features to more in-depth explanations about the benefits and uses of the product. Effective communication can also play a role in marketing, as it helps in creating an image that a product enhances a customer's life beyond its explicit utility.
In providing more extensive information about products and services, employees can effectively communicate the value of a product or service, which may lead to increased customer satisfaction and sales.
The ability to offer exceptional customer service can improve a retail employee's interactions with their managers, who can be seen as important internal customers. By being professional and resourceful, employees can open up opportunities and increase job satisfaction.
The correct option is 1.