Question

A small business owner explains to a sales associate that the business has grown faster than expected and says that a new computer is needed to handle several expanded business functions. The customer begins looking at a few low-cost computers. However, after interacting with the customer, the associate concludes that a more expensive computer would better meet the needs of the business and allow for future growth. Which is the BEST strategy for the associate to use when providing this recommendation to the customer?

Answer 1

The best strategy for the associate is to emphasize the long-term benefits and scalability of a higher-priced computer that aligns with the business's growth and expanded functions.

Step-by-step explanation:

The sales associate should focus on the potential of a more expensive computer to accommodate the present needs of the business while also allowing for future growth. They should highlight how investing in a higher-priced system would provide better performance, enhanced capabilities, and longer-term cost-effectiveness compared to a cheaper alternative. Explaining the specific features and technical specifications that cater to the business's expanded functions can demonstrate the value proposition of the higher-priced computer. Additionally, emphasizing the potential for scalability and reduced need for frequent upgrades can sway the customer towards understanding the long-term advantages of the more expensive option.

Ultimately, showcasing how the pricier computer aligns with the immediate needs while also being a robust investment for future business growth would effectively steer the customer towards the higher-priced option.

Correct answer: Advocate for the more expensive computer that aligns with the business's growth and expanded functions.