Final answer:
A sales associate should assist the customer by providing more information, offering to hold the item, and explaining return/exchange policies. Patience and excellent customer service key to helping the customer make a decision without feeling pressured.
Step-by-step explanation:
As a sales associate, when a customer is undecided about a present despite showing interest, the next step would be to provide her with additional information or assistance that may help her in making her decision. You could offer to hold the item for a short period, give details on the store's return and exchange policy, or suggest complementary items that go well with her selection.
It's important to be patient and understanding, providing excellent customer service without pressuring the sale. Offer to answer any questions she might have or provide personal anecdotes about the product's success with other customers if appropriate.
Reflecting on a personal recent purchase can give insight into the decision-making process. Thoughtful consideration about the usefulness, quality, and value of the product or service commonly influences buying decisions. Similarly, a sales associate should understand that customers need to think through these factors before making their purchase.