Final answer:
The three basic principles to hold onto leads in a competitive market are continuous innovation, superior customer service, and effective marketing and branding.
Step-by-step explanation:
The three basic principles to help hold onto leads in a highly competitive market are:
- Continuous Innovation: In order to stay ahead of competitors, it is important for businesses to constantly innovate and improve their products or services. This can involve researching and developing new features, improving efficiency, or finding ways to meet customer needs better.
- Superior Customer Service: Providing exceptional customer service is crucial to retaining leads in a competitive market. This includes being responsive, resolving issues promptly, and going above and beyond to meet customer expectations. Satisfied customers are more likely to remain loyal and recommend a business to others.
- Effective Marketing and Branding: Building a strong brand and effectively marketing products or services can help differentiate a business from its competitors. This can be achieved through targeted advertising campaigns, social media strategies, and creating a unique value proposition that resonates with customers.