Final answer:
1) An enjoyable atmosphere and quality customer service. Creating an enjoyable atmosphere and providing quality customer service are important for a pleasant customer experience in a store.
Step-by-step explanation:
To ensure that a customer has a pleasant experience when they come to your store, two important factors are creating an enjoyable atmosphere and providing quality customer service. Sales associates should maintain a professional appearance and take turns helping customers. Offering free coffee and doughnuts, as well as ensuring a clean restroom, can also enhance the customer's experience. These elements contribute to establishing a good reputation and encouraging repeat customers.