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What is the reason for someone who just wants to look at the item and has no interest in buying?

1) They are window shopping
2) They are comparing prices
3) They are waiting for a sale
4) They are not sure about the quality

User Tnwei
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1 Answer

7 votes

Final answer:

Imperfect information regarding a product can lead to uncertainty in determining its value, causing buyers to hesitate and making it difficult to agree upon a price with sellers.

Step-by-step explanation:

Every purchase is rooted in the consumer’s belief about the satisfaction the good or service will provide, which is informed by the information available to them. This information, however, can be imperfect or unclear, affecting the confidence in making a purchase and establishing an agreed price between buyers and sellers. Imperfect information can lead to a situation where either party may regret past purchases or hesitate to make new ones due to the uncertainty involved.

When purchasing items like apples at a roadside stand, the degree of imperfect information could be considered relatively low because the buyer can easily assess the quality of the apples. In contrast, buying a used laptop computer at a garage sale would involve a higher degree of imperfect information since the buyer cannot easily assess the internal condition or history of the computer, leading to greater uncertainty about the purchase.

User Takotsubo
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