Question

Studies show the convenience of shopping cart can be a "secret weapon" to getting customers to buy more - even in stores that normally do not use carts. What is the impact of shopping carts on customer buying behavior?

1) Shopping carts have no impact on customer buying behavior
2) Shopping carts encourage customers to buy more
3) Shopping carts discourage customers from buying
4) The impact of shopping carts on customer buying behavior varies

Answer 1

The impact of shopping carts on customer buying behavior varies. Some customers may be encouraged to buy more when using shopping carts, while others may not be influenced. Shopping carts can have a psychological effect, leading to impulse buying and increased spending.

Step-by-step explanation:

The impact of shopping carts on customer buying behavior varies. While some customers may not be influenced by shopping carts, others may be encouraged to buy more when using shopping carts.

Shopping carts can have a psychological effect on customers, making them believe that they have more space to fill and encouraging them to purchase additional items that they may not have planned to buy initially. This is known as the 'shopping cart effect'.

Studies have shown that the presence of shopping carts can lead to impulse buying and increased spending. For example, when customers have a shopping cart, they are more likely to pick up extra items that catch their attention, resulting in higher sales for the store.