Final answer:
Measuring current customer satisfaction typically does not involve upcoming advertising campaigns, as satisfaction surveys assess past experiences. However, advertising can have a short-term influence in a perfectly competitive market and may alter customer expectations if it promises significant changes.
Step-by-step explanation:
When measuring current customer satisfaction, an upcoming advertising campaign is generally not an important consideration. Customer satisfaction surveys are typically focused on customers' past experiences with a company's products or services. These surveys are designed to assess how well the company meets customer needs and expectations. When planning an advertising campaign, the primary goal is to influence potential and existing customers' perceptions and drive sales in the future.
In a perfectly competitive market, however, a company might use advertising in an attempt to differentiate its product and potentially create some level of market power, even if only in the short term. Advertising can also inform customers about product improvements or new offerings which might influence their current satisfaction.
From the perspective of marketing and sales strategies, one could argue that if the upcoming campaign is expected to significantly alter the perception or quality of the product or service, it might be relevant to consider when assessing current satisfaction. In such a case, customers' expectations may be shaped by their anticipation of the changes promised in the advertising campaign.