Question

What is co-production?

1) When customers participate in providing their own service
2) When customers participate in providing a part of their own service
3) When customers participate in providing all of their own service
4) When customers participate in providing none of their own service

Answer 1

Co-production is when customers participate in providing part or all of their own service. They contribute their time, effort, or resources to enhance the delivery of the service, resulting in a more personalized and efficient experience.

Step-by-step explanation:

Co-production refers to when customers participate in providing part or all of their own service. It is the collaboration between service providers and customers, where customers are actively involved in the delivery of the service.

An example of co-production is when customers at a self-service gas station pump their own gas. They are directly involved in providing a part of their own service. Another example is when customers use self-checkout in a grocery store, where they scan and pay for their items themselves.

In co-production, customers contribute their time, effort, or resources to enhance the delivery of the service, resulting in a more personalized and efficient experience.