Final Answer:
The elements of a Public Relations Plan are:
1 Environment: Understanding the external factors and context in which the organization operates.
2 Business Objectives: Identifying the overall goals and targets of the organization.
3 PR Objectives: Establishing specific objectives that Public Relations aims to achieve in alignment with business goals.
4 PR Strategies: Outlining the overarching approaches and methods to achieve PR objectives.
5 PR Tactics: Implementing specific actions and activities to execute PR strategies and achieve the defined objectives.
Step-by-step explanation:
A comprehensive Public Relations Plan involves analyzing the environment, setting business objectives, and aligning PR objectives to support those business goals. Strategies are then formulated to guide the overall approach, and tactics are specific actions or activities undertaken to implement the strategies and achieve the defined PR objectives.