Final answer:
A salesperson should follow up with a customer who has shown interest by being persistent and providing further information, assisting with any requests, and offering reassurances like detailed product information and guarantees.
Step-by-step explanation:
Once a customer has shown interest in a product, the salesperson should follow up with them. This could be through a phone call or another form of communication. The aim is to keep the dialogue going, offer further information, answer any questions they may have, and gently lead them towards making a purchase. It's essential to be persistent but not pushy, recognizing that while the customer is busy, they have shown interest because they see value in the offering. The salesperson should clearly state what they would like from the customer, such as setting up a meeting or a demonstration, as Jane's sample message suggests, 'I would love to meet with you to discuss your plans and perhaps offer you a fresh perspective.' Additionally, they should be known to assist their contacts by responding to requests and providing needed information, ensuring they are seen as helpful and trustworthy.
To reassure a possible buyer who is facing imperfect information, a seller can offer detailed product information, provide customer testimonials, and share case studies that demonstrate the product's effectiveness. Moreover, offering a product guarantee or a return policy can also reassure the buyer, showing that the seller is confident in their product and cares about the customer's satisfaction.