Final answer:
The term 'velvet ghetto' is not explicitly defined in the material, but it could refer to underrepresented groups in lower-power roles within an industry like PR, similar to ethnic ghettos in a broader social context. This metaphor highlights professional segregation and inequality.
Step-by-step explanation:
The term "velvet ghetto" in public relations (PR) does not appear to be directly defined within the referenced material. However, by extrapolating from the context provided on ghettos and ethnic ghettoization, one might surmise that, in a broader social context, "velvet ghetto" could metaphorically refer to a segment within a profession or industry, such as PR, where a particular group (often women or minorities) may be segregated or underrepresented in roles of power or influence. In other words, like how ethnic ghettos historically confined minority groups into certain neighborhoods, a "velvet ghetto" within an industry might consist of roles with perceived lower status, fewer opportunities for advancement, or salary disparities that adversely affect the minority group confined to these roles.
Such segregation can result from both societal attitudes and institutional policies, which can be reinforced over time, chronically affecting the demographics of certain professions or positions within industries. Although the term "velvet" suggests a degree of superficial attractiveness or comfort, the overall implications of a "velvet ghetto" are negative, highlighting issues of inequality within the professional landscape.