Question

Why is it imperative that public relations report to top management?

A.PR is able to cross boundaries that management can't, like a diplomat between management and publics. PR must always know what management wants, and let management know what the public wants.

Answer 1

Public relations reporting to top management is imperative as PR acts as a bridge between management and the publics, ensures alignment with management goals, and allows for greater influence on decision-making.

Step-by-step explanation:

Public relations reporting to top management is imperative for several reasons:

1. Public relations acts as a bridge between management and the publics. It helps to communicate the message and intentions of management to the public, while also conveying the needs and expectations of the public to management.
2. Public relations must always be aligned with the goals and objectives of top management. By reporting directly to top management, PR professionals can stay updated on the organization's vision, mission, and strategy, ensuring that their communication efforts are in line with the overall direction of the company.
3. Being a part of top management allows PR to have a greater influence on decision-making processes. It enables them to provide insights, advice, and recommendations that can shape the organization's reputation and public perception.