Final answer:
A product can be easily identified on a store shelf by its physical characteristics, such as packaging design and features like an unbreakable bottle or a nonstick surface, in addition to intangible factors like brand reputation and advertising.
Step-by-step explanation:
The aspect of a product that makes it easily identifiable on a store shelf often relates to its physical characteristics, such as the packaging design that includes vibrant colors, unique shapes, and distinctive labeling. Features like an unbreakable bottle, nonstick surface, or designation as extra spicy could catch a consumer's eye amidst a sea of competitors. Additionally, a newly redesigned packaging that emphasizes comfort or convenience, like 'freezer-to-microwave' capabilities, is likely to stand out.
However, it's not only the tangible aspects that make a product recognizable; intangible factors play a significant role too. These include the product's brand reputation, advertising efforts that influence customer perception, and the promise of added value, such as a satisfaction guarantee or free delivery services.