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Which approach is used when a company develops one marketing strategy for a single market segment?

a. Differentiated marketing
b. Concentrated marketing
c. Undifferentiated marketing
d. Niche marketing

1 Answer

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Final answer:

Concentrated marketing is the approach used when a company develops one marketing strategy for a single market segment.

Step-by-step explanation:

The approach that is used when a company develops one marketing strategy for a single market segment is concentrated marketing.

In concentrated marketing, a company focuses all its efforts on targeting a specific market segment with a tailored marketing strategy. This approach allows the company to tailor its product, advertising, and promotional activities to the specific needs and preferences of that particular segment.

For example, a luxury car company might develop a marketing strategy specifically targeting high-income individuals who value luxury and prestige. The company would focus on creating high-end, luxurious cars and promoting them through targeted advertising channels that reach this specific market segment.

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