Question

Which of the following is not an example of owned media in the context of digital marketing strategies (Check all that apply)?

a) Social media posts
b) Company website
c) Paid advertisements
d) Email newsletters

Answer 1

Paid advertisements is not an example of owned media in the context of digital marketing strategies.

Therefore, option C is correct.

Step-by-step explanation:

The correct answer is c) Paid advertisements. Owned media refers to marketing assets that a company owns and controls. In the context of digital marketing strategies, owned media includes the company's website, social media posts, and email newsletters. These are channels that the company has direct control over. Paid advertisements, on the other hand, are an example of paid media, which involves paying for ad space on external platforms. Examples of paid media include display ads, search engine ads, and sponsored social media posts.