Question

Marketing researchers spend a great deal of time defining a marketing problem precisely. What increases the probability of a successful marketing research effort?

Answer 1

Defining the marketing problem precisely increases the probability of a successful marketing research effort by ensuring that the problem is important to customers and that the design team has a clear understanding of the project scope.

Step-by-step explanation:

Marketing researchers spend a great deal of time defining a marketing problem precisely. This increases the probability of a successful marketing research effort because it ensures that the problem being addressed is actually important to potential customers and that the resources available to solve the problem are identified. Precisely defining the problem also helps the design team to have a clear understanding of the scope of the project and the criteria and constraints involved.