Final answer:
Total sales (without shipping cost) can be calculated by subtracting the shipping cost from the total revenue.
Step-by-step explanation:
Total revenue is the income the firm generates from selling its products.
We calculate it by multiplying the price of the product times the quantity of output sold:
Total Revenue = Price x Quantity
In the given scenario, the total sales (without shipping cost) can be calculated by subtracting the shipping cost from the total revenue.
Let's assume the total revenue is $500 and the shipping cost is $50. So, the total sales (without shipping cost) would be $500 - $50 = $450.