Final answer:
To get tech-savvy customers to watch your webinar with a small budget, create clear and high-quality visuals, adapt presentations for accessibility, and use engaging techniques like live polls. Market your content by focusing on shared interests rather than personal attributes and choose the appropriate medium for your message.
Step-by-step explanation:
If you're aiming to get the right customers to see your webinar on a small budget and your customers are tech-savvy, there are several creative strategies you can employ. Firstly, ensure that visuals are large enough and of high quality, so that your message is clear and engaging. Creating or using an infographic can be an effective visual representation of your presentation, facilitating understanding for those with auditory limitations.
To improve accessibility, adapt your presentation to include considerations for individuals with visual limitations - this will strengthen your message for all attendees. When incorporating multimedia components, plan carefully how you will reach your audience on the platforms they frequent. Utilize techniques such as live polls, word clouds, and narrative illustrations to engage the audience.
In addition, should your research project offer solutions to local problems, share them at events attended by those who would benefit the most. Focus your marketing on the activities, such as gardening, to attract a broad audience based on shared interests, rather than on personal attributes, like living with autism. Use terms like diversity and community connections in your event marketing to draw in a wider audience.
Finally, choose the right medium for your message, whether it's a slide deck, traditional document, or a video presentation, to ensure the highest level of audience engagement and information retention.