Final answer:
The Nielsen Company data statistics relate to television ratings, which are used by TV stations to measure program popularity and set advertising rates. Nielsen ratings, obtained through scientific market research, differ from unscientific audience polls which only reflect a specific show's viewers.
Step-by-step explanation:
The Nielsen Company data table statistic worksheet answers specifically pertain to television ratings. This involves the use of scientific market research to determine the popularity of television programming. The referenced data may include surveys on preferred TV shows such as comedy, drama, science fiction, sports, and news. These ratings are critical for television stations to identify which shows have enough viewers to justify their production and to set advertising rates based on audience size.
Nielsen ratings are a contrast to unscientific polls conducted by television programs such as American Idol, which represent only the opinions of that particular show's audience. In the broader context, Nielsen, through its subsidiary Harris Interactive, utilizes survey methods and interviews to predict future trends in both politics and the market.
Examples of other surveys that may be conducted include those by electronic chain stores regarding the demographics of their customers, or by political parties wanting to know voter reactions to debates. These types of surveys contribute significantly to market strategies and sociological research.