Final answer:
In election strategy, candidates target party loyalists during the primary elections to secure the party's nomination, while in the general election, they focus on winning over swing voters in a bid to appeal to a broader electorate.
Step-by-step explanation:
The primary election strategies of candidates tend to target party loyalists, who are more likely to vote in primaries and are often at the ideological extremes. In contrast, a candidate's general election strategies typically target swing voters, who may be undecided or not firmly aligned with a particular party. The goal in the general election is to appeal to a broader electorate to secure victory, including visiting swing states or swing districts, areas that have not yet exhibited solid support for either candidate.