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Customer Relationship Management (CRM) allows an organization to accomplish all of the following except:

a) Manage customer interactions
b) Improve customer retention
c) Streamline comμnication with suppliers
d) Enhance customer satisfaction

1 Answer

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Final answer:

CRM systems focus on managing customer interactions, retaining customers, and enhancing satisfaction, but they are not designed for supplier communication, which is a function of SCM systems.

Step-by-step explanation:

Customer Relationship Management (CRM) allows an organization to manage customer interactions, improve customer retention, and enhance customer satisfaction. However, CRM does not typically include tools or processes designed for streamlining communication with suppliers. This function is usually part of Supply Chain Management (SCM) systems. While both CRM and SCM are part of the larger enterprise resource planning (ERP) system, they serve different roles within an organization. CRM focuses on the customer side of the business, managing interactions and data related to the customer lifecycle. SCM concentrates on the flow of goods and services from suppliers to the organization, and ultimately to the end consumers.

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