Final answer:
The influences in the marketing environment that can be picked are global, competitive, and economic factors, which are distinct from accounting. These influences shape marketing strategies by affecting international markets, competition, and consumer behavior.
Step-by-step explanation:
In the context of the marketing environment, the influences that can be picked out are not accounting, but rather global, competitive, and economic factors. These are critical forces that shape the way marketing strategies are developed and executed. Accounting, while important within a business framework for tracking finances, does not constitute an external market influence in the same manner.
Global influences include worldwide economic trends, trade relations, cultural dynamics, and exchange rates that can affect the marketing environment. The development of global trade markets has required businesses to consider the international arena when creating marketing strategies.
Competitive influences refer to the degree of competition within the market that affects a firm's marketing decisions. The competitive environment dictates how businesses compete for market share and can influence pricing, product development, and promotional tactics.
Economic influences encompass elements such as the overall health of the economy, consumer purchasing power, inflation rates, and economic cycles. These factors impact consumer behavior and can significantly affect the marketing strategies of businesses. Economic considerations are evident when evaluating the structure of global economies and their impacts on resource use, as seen in examples like the "hamburger connection" and its relation to Amazonian deforestation.