Final Answer:
Quantitative attribute analysis technique that reflects how products are perceived based on their position on a market map is c) Positioning map analysis
Step-by-step explanation:
Quantitative attribute analysis technique that reflects how products are perceived based on their position on a market map is Positioning map analysis. This method involves plotting products or brands on a map based on specific attributes, allowing businesses to visually understand how their offerings are perceived in comparison to competitors.
In the context of marketing, a positioning map helps businesses identify their unique selling propositions and opportunities for differentiation. By analyzing customer perceptions and preferences through this technique, companies can strategically position their products to meet market demands and gain a competitive edge.
Positioning map analysis provides valuable insights into consumer perceptions, enabling businesses to make data-driven decisions in product development, marketing strategies, and overall brand positioning. This technique is particularly useful for businesses seeking to understand the competitive landscape and tailor their offerings to meet the specific needs and expectations of their target audience. In summary, the correct answer is c) Positioning map analysis, as it specifically addresses the quantitative attribute analysis related to product perception on a market map.