Linda should utilize user-generated content to optimize her app campaign, ensuring any visual and textual assets are meaningful and reinforce the message. Irrelevant images or merely increasing text assets without quality improvement should be avoided.
Linda wants to optimize her app campaign. To improve her campaign without many assets to upload, Linda should focus on the quality of her existing assets rather than quantity. An additional step she could take is to utilize user-generated content. This content is often perceived as more authentic and can lead to better engagement with the ads. Incorporating images and other media should be meaningful and reinforce the message of the text. The images should reflect the tone of the campaign and add value to the text.
It's important to note that images just for the sake of visuals can distract and confuse, rather than inform. Therefore, Linda should avoid adding irrelevant images. Similarly, while writing meaningful text is essential, merely increasing the number of text assets without improving their quality will not be as effective for optimizing the campaign.