Final answer:
Oral and written communication both aim to share information, but they differ in structure and delivery. Written communication is more permanent and structured, while oral communication involves immediate interaction with tone and body language, requiring different strategies for engaging and retaining the audience's attention.
Step-by-step explanation:
Oral and written communication are similar in that they both serve to convey messages and share information effectively; however, they differ considerably in their execution and reception. Written communication is typically more structured and permanent, providing a record that can be revisited. It relies heavily on language conventions, such as grammar, punctuation, and sentence structure. On the other hand, oral communication is immediate and involves not just words, but also tone, inflection, and body language, which can alter the meaning.
When writing for listeners, considerations must be made for auditory learners and strategies such as voice modulation and use of visual or audio aids to support the message. Unlike written text, oral communication allows for the dynamic use of pauses, changes in pitch, and movement to engage the audience. The immediacy of spoken language means that delivery is crucial—what is written with the intent to be spoken needs to be crafted to hold listeners' attention and be easily digestible.
Given these differences, when one is crafting an oral presentation as opposed to a written document, they must consider how to make the material accessible and memorable for an audience that is hearing it in real time. This often results in the use of simpler, more conversational language, and may include storytelling or personal anecdotes to create a connection with listeners. Additionally, the choice between writing a traditional document or using another medium can depend on the audience and the context of the communication.