Final answer:
The approach described in the question is an example of predictive analytics, which uses data from diagnostic analytics to forecast future marketing outcomes.
Step-by-step explanation:
The approach described in the question is an example of predictive analytics. Predictive analytics uses data from diagnostic analytics to forecast future marketing outcomes. It involves analyzing historical data to identify patterns and trends, and using those insights to make predictions about future events. In this case, the analytics approach is being used to forecast future marketing outcomes.