Final answer:
According to the elaborated likelihood model of persuasion, emotional appeals have more impact when relying on the central route of processing.
Step-by-step explanation:
According to the elaborated likelihood model of persuasion, emotional appeals are likely to exert more influence and have more impact when message receivers rely on the processing of central route. The central route to persuasion works best when the audience is analytical and willing to engage in processing of the information. Through the central route, a logical and fact-based approach is used to convince people of the argument's worthiness. For example, when persuading someone to purchase a computer, focusing on its quality and features like processing speed and memory capacity would be appealing through the central route.