Final answer:
The physical surroundings that affect consumption behavior include the configuration of store merchandise, decor, aroma, and lighting. Additionally, the placement of ads in multiple mediums can also influence consumption behavior.
Step-by-step explanation:
The physical surroundings that affect consumption behavior include the configuration of store merchandise, decor, aroma, lighting, and store lighting.
For example, the configuration of store merchandise refers to how the products are organized and displayed in the store. This can impact consumer behavior as it may influence their perception of the products and their likelihood of making a purchase.
Additionally, the decor, aroma, and lighting of a store can create a certain atmosphere that can affect consumers' emotions and attitudes towards the products. For instance, a store with dim lighting and a pleasant scent may create a more relaxed and enjoyable shopping experience. Finally, the placement of ads in more than one medium can also influence consumption behavior by increasing brand awareness and attracting customers from different channels.