Final answer:
The central route to persuasion uses direct, relevant, and logical messages based on data and facts, while the peripheral route relies on positive associations and is less demanding of the audience. The central route is effective with an analytical and motivated audience, and is used for products that require consideration like computers. The peripheral route is often used for products associated with lifestyle, like athletic shoes endorsed by celebrities.
Step-by-step explanation:
Understanding Persuasion
The approach to persuasion that employs direct, relevant, and logical messages to convince a listener is known as the central route to persuasion. This route uses data and facts to persuade people of an argument's validity, and is most effective when the audience is analytical and motivated. An example of a product that could be sold using the central route is a computer, emphasizing its quality and features to an audience like small business owners.
In contrast, the peripheral route relies on positive associations like emotions and celebrity endorsements to persuade. This method does not require much effort or deep information processing from the audience. It's a technique that might be applied to products like athletic shoes endorsed by popular athletes to appeal to young adults.
When developing an advertising campaign for a product like Bliss Soda using the central route of persuasion, the focus would be on presenting factual information about the product's quality and benefits. If using the peripheral route, the advertisement might feature celebrity endorsements or align the product with positive emotions.