Question

Gemini Inc. is a marketing research firm determining the purchase and usage patterns of a new ergonomic chair. What type of analysis by Gemini is this?

a) μltiple choice question
b) Financial analysis
c) Marketing analysis
d) Consumer analysis

Answer 1

Gemini Inc. is performing a consumer analysis, which examines the purchase and usage patterns of an ergonomic chair to understand consumer behavior and preferences. The correct option is: d) Consumer analysis

Step-by-step explanation:

Gemini Inc. is conducting analysis related to the behavior of consumers concerning the purchase and usage patterns of a new ergonomic chair. The type of analysis being conducted is d) Consumer analysis. This type of analysis focuses on understanding the target market's needs, preferences, purchasing behavior, and overall interaction with the product. By doing so, Gemini Inc. can gain insights into how potential customers feel about their product, which can then inform marketing strategies and product design decisions to better meet consumer demands.