Final answer:
Response bias occurs when the way questions are sequenced or the choices provided as answers favor one response over another, leading to inaccurate reporting of true opinions.
Step-by-step explanation:
The correct answer to the question is a) Response bias.
Response bias occurs when the way questions are sequenced or the choices provided as answers favor one response over another, leading to inaccurate reporting of true opinions. For example, alterations in question wording, known as question wording effects, can influence how people respond to survey questions. Additionally, social desirability bias is a type of response bias where respondents give answers they think they should give, rather than their true opinions. This type of bias can occur when individuals want to avoid appearing biased or to please others.