Question

u are a salesperson for the Sport Shoe Corporation. At the office, there is a letter CASE 13.2Yo Soort Shoe marked urgent on your desk. This letter is from the athletic director of Ball State Corporation University, and it pertains to the poor quality of basketball shoes that you sold to him. The director cited several examples of split soles and poor overall quality as his main complaints. In closing, he mentioned that since the season was nearing, he would be forced to contact the ACME Sport Shoe Company if the situation could not be rectified. Question What actions would be appropriate for you? Why? a. Place a call to the athletic director assuring him of your commitment to ser- vice. Promise to be at Ball State at his convenience to rectify the problem. b. Go by the warehouse and take the athletic director a new shipment of shoes and apologize for the delay and poor quality of the merchandise. c. Write a letter to the athletic director assuring him that SSC sells only high- uality shoes and that this type of problem rarely occurs. Assure him you'll come to his office as soon as possible, but if he feels ACME would be a choice than Sport Shoe he should contact them. d. Don't worry about the letter because the athletic director seems to have the attitude that he can put pressure on you by threatening to switch companies. Also, the loss in sales of 20 to 40 pairs of basketball shoes will be a drop in the bucket compared to the valuable sales time you would waste on a small account like Ball State.

Answer 1

The appropriate action would be to call the athletic director, assure him of commitment to service, and promise to rectify the problem.

Step-by-step explanation:

The appropriate action in this situation would be option a. The salesperson should place a call to the athletic director, assuring him of their commitment to service.

They should apologize for the poor quality of the basketball shoes and promise to rectify the problem by being available at Ball State University at the director's convenience. This shows responsibility and a willingness to address the customer's concerns promptly.