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Supercenters stock a wide variety of products including groceries, clothing, electronics, and home goods. This breadth of offerings means consumers can find everything they need in one store, creating for consumers:

a) Time utility
b) Place utility
c) Possession utility
d) Form utility

1 Answer

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Final answer:

Supercenters create place utility by providing a wide variety of goods in one location, allowing consumers to find all their necessities efficiently and conveniently. This strategic placement meets consumer needs and offers a broad range of products at competitive prices.

Step-by-step explanation:

The question posed is focused on identifying which type of utility is created when supercenters stock a wide variety of products in one location. When consumers can find everything they need in one store, the supercenter is providing place utility. Place utility is the value provided to consumers by making products available where they want them. In the context of supercenters, this means that a consumer can save time and effort by purchasing groceries, clothing, electronics, and home goods all in one location, rather than traveling to multiple stores.

Major grocery stores in the U.S., set in a supercenter, enhance customer experience with their organized departments such as dairy, meats, produce, bread, cereals, amongst others, offering consumers efficiency and predictability with the products they buy. The strategic location and the comprehensive product range support the convenience and accessibility that constitute place utility. Moreover, this broad selection of products has also made the availability of goods more widespread and at more competitive prices, benefiting the consumer immensely.

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