Question

If a business conducts SWOT analysis to decide whether or not to expand, which of the following would be categorized as an 'O'?

a) Money is available for the expansion
b) There is the potential for increased profits
c) New competition could enter the market
d) Company expenses have increased

Answer 1

The 'O' in SWOT analysis stands for opportunities. The potential for increased profits would be categorized as an 'O'.

Step-by-step explanation:

If a business conducts a SWOT analysis to decide whether or not to expand, the 'O' in SWOT stands for opportunities. The opportunities are external factors that can positively impact the business. In this case, the opportunity would be b) There is the potential for increased profits. This opportunity indicates that expanding the business could result in higher profits. Money being available for the expansion (option a) is not categorized as an 'O' but rather as an internal factor. Similarly, new competition entering the market (option c) is a threat, not an opportunity. Lastly, company expenses increasing (option d) is a weakness, not an opportunity.