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what are the unique customer benefits offered by the three major retail channels: stores, catalogs, and the Internet?

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Final answer:

Stores offer the immediate physical examination of products, catalogs provide detailed product information combined with the convenience of home shopping and guarantees for quality, while the Internet offers unparalleled convenience and access to a global selection of goods.

Step-by-step explanation:

The unique customer benefits offered by the three major retail channels: stores, catalogs, and the Internet, cater to different needs and preferences of consumers.

Stores

Physical retail stores offer customers the benefit of experiencing products firsthand. They can touch, feel, and try items before making a purchase, providing immediate gratification and reducing the uncertainty regarding product quality.

Catalogs

Catalogs, such as those once popularized by companies like Sears, provide the convenience of shopping from home. They include detailed descriptions and imagery, and thanks to brands with strong reputations like L.L. Bean, there's an emphasis on quality assurance and the availability of money-back guarantees to mitigate the challenge of imperfect information due to the inability to physically inspect items.

The Internet

The Internet expands on the benefits provided by catalogs by offering even more convenience and variety. With advancements in technology and globalization, online shopping enables consumers to access a global market and compare prices and products from a wide range of suppliers very conveniently.

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