Final Answer:
Emotion plays a significant role in compliance when deciding to purchase a new product. Thus the correct option is d.
Step-by-step explanation:
When consumers make purchasing decisions, emotions often have a strong influence on their choices. Emotions can shape perceptions, influencing how individuals view products or services.
Positive emotions, such as joy or excitement, can drive individuals towards making a purchase. Conversely, negative emotions like fear or anxiety might deter individuals from buying a particular product.
Emotions can deeply impact how a product is perceived and remembered by consumers, making them a crucial psychological factor influencing compliance in purchasing decisions. Marketers often tap into emotions through advertising strategies to evoke specific feelings that resonate with consumers, ultimately influencing their decision-making process.
Therefore, the correct option is d.