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When deciding to purchase a new product, which psychological factor plays a significant role in compliance?

a) Social influence
b) Perception
c) Memory
d) Emotion

User Validcat
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1 Answer

7 votes

Final Answer:

Emotion plays a significant role in compliance when deciding to purchase a new product. Thus the correct option is d.

Step-by-step explanation:

When consumers make purchasing decisions, emotions often have a strong influence on their choices. Emotions can shape perceptions, influencing how individuals view products or services.

Positive emotions, such as joy or excitement, can drive individuals towards making a purchase. Conversely, negative emotions like fear or anxiety might deter individuals from buying a particular product.

Emotions can deeply impact how a product is perceived and remembered by consumers, making them a crucial psychological factor influencing compliance in purchasing decisions. Marketers often tap into emotions through advertising strategies to evoke specific feelings that resonate with consumers, ultimately influencing their decision-making process.

Therefore, the correct option is d.

User Dean Taler
by
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