Question

Business-Level Strategy Implementation Answer the following questions. If the company uses Porter's differentiation strategy, what should operations emphasize?

A) Ensuring that resources are permitted to flow toward innovation of future products
B) Ensuring that the products customers want are available
C) Ensuring that the products the company sells are easy to make
D) Ensuring that production is set up to enable the efficient manufacture of large quantities of product

Answer 1

Under Porter's differentiation strategy, operations should focus on supporting innovation and product differentiation to create unique offerings that stand out in the market.

Step-by-step explanation:

When implementing Porter's differentiation strategy, operations should primarily emphasize ensuring that resources are permitted to flow toward the innovation of future products. This strategic approach is about creating unique products or services to stand out in the market, so the key focus should be on product differentiation and uniqueness rather than purely on production efficiency or volume. Operations should be aligned to support whatever changes or new features will make the company's offerings distinct and more attractive to customers compared to competitors’ offerings.