Question

Small company ‘July’s Flower’ produce two main products: flowers and garden plants. Objectives were determined for the implementation of the 2020 strategy

1. Our European market share will have grown by
2. Our members and their customers will give us at least an 8 in satisfaction scores
3. Our costs will have been cut by a third
4. Pricing will be optimum and stable

Answer 1

The question revolves around 'July's Flower', a small company's strategic objectives, focusing on market share growth, customer satisfaction, cost reduction, and price stabilization. It implicates the need for integrating environmental sustainability into their business practices, particularly in light of climate change's impact on agriculture.

Step-by-step explanation:

The student's question pertains to the strategic objectives defined by a small company named July's Flower, which produces flowers and garden plants. The strategies mentioned revolve around the goals of increasing European market share, achieving high customer satisfaction scores, significantly reducing costs, and stabilizing pricing to an optimal level. One crucial aspect here is the implication of environmental sustainability in their production process, as pointed out in reference to the study by Parajuli et al. (2019), 'Environmental sustainability of fruit and vegetable production supply chains in the face of climate change'. This might suggest that to achieve their strategic goals, July's Flower may also need to consider the environmental impact of their operations, especially considering the rising awareness and regulations around sustainability in the agricultural sector. Implementing these strategies in the context of climate change will likely involve adaptation and mitigation practices that ensure the long-term viability of the company's products and meet the growing consumer demand for sustainability.