Final answer:
A device manufacturer might offer a high-cost patented codec as an additional purchase rather than including it to keep the device price low and target only customers who need the codec, recovering investment costs effectively and managing pricing strategy flexibly.
Step-by-step explanation:
A device manufacturer might decide to not include a patented high-cost per device codec with the device and instead make it available as an additional purchase for various strategic reasons. One key reason is to keep the initial cost of the device lower, making it more accessible to a wider range of customers. Patented technology often comes with high licensing fees; by offering the codec as an additional purchase, the manufacturer can target only those customers who need it, thus avoiding the extra cost for those who do not. This approach also allows the manufacturer to recoup the investment made on the codec's development effectively.
Additionally, splitting the cost of the device and the codec enables the manufacturer to manage pricing strategy more flexibly. In markets where competition is high, they can sell the device for a lower price than their rivals who include similar technology by default. Also, when a company offers additional features as separate purchases, it gives them a continuous revenue stream rather than a one-time sale.
This strategy can reflect on the broader conversation about the shift from disposable economy to valuing durability and repairability. When technological components like codecs are sold separately, it may encourage the design of devices that last longer and are easier to upgrade or repair. Thus, the environmental impact is reduced and items become more sustainable in the long run.