Final answer:
To lower the margin of error when only 100 people were surveyed, you need to increase the sample size.
Step-by-step explanation:
The margin of error in a poll represents how far the poll results may be from the actual opinion of the total population. To lower the margin of error, you need to increase the sample size. In this case, if only 100 people were surveyed, you can lower the margin of error by surveying more people. By surveying a larger sample size, the poll results will be more representative of the actual population and the margin of error will decrease.