Final answer:
The term describing marketing that shows the practical application of new technology is 'technology adoption'. Showing real world application is essential in convincing potential users of the product's benefits, such as health improvements and cost savings, highlighting the technology's practicality and value.
Step-by-step explanation:
The term that describes showcasing the real world application in marketing potential of new technology is technology adoption in a practical context. When a new technology is created, it is crucial to demonstrate not only its theoretical benefits but also how it can be used effectively in everyday life. This can involve addressing challenges such as durability, ease of maintenance, and costs, which impact the technology's adoption and subsequent health improvements or other benefits as seen in the example of improved cookstoves in India.
In marketing, real world application means that consumers are shown how the product can fit into their daily lives and make a positive impact. For technology related to indoor air pollution, such as improved cookstoves, the marketing approach should address not only the innovative aspects of the technology but also the practical benefits such as health improvements and cost efficacy. This creates a clearer picture for potential buyers, showing the technology's practicality and value.
Understanding the challenges of making technologies work in the real world, such as the authenticity of hybrid seeds in Uganda, is a key part of not only technological development but also the marketing process, which must convince the end users of the tangible benefits that can be experienced in their day-to-day lives. The successful marketing of technology must therefore involve convincing demonstrations of real-world applications.